VIDEO PRODUCTION

Whether it’s a behind-the-scenes video of a red carpet event, a corporate video to reach a B2B market, a news package for television stations that unveils your latest product, or a campaign webisode that raises awareness online, our expert production team will work with you to shape the story and produce a video that is both visually and narratively telling.

Video Production Offerings

A video news release (VNR) is a 90-second scripted, voice-narrated video news story that includes interviews with your spokesperson and a third-party expert. These videos are used by television broadcasters and are inserted into local newscasts and programs.   read more >

A public service announcement (TV PSA) is a 30- or 60-second scripted, voice-narrated, video segment that is produced with the objective to raise awareness and change public attitudes towards an issue.  read more >

A b-roll package is composed of 3–5 minutes of loosely edited video (b-roll) and soundbites (interviews) intended for television news use, often to create or supplement a story. B-roll packages are suggested for use with announcements and are ideal as a follow-up to events, particularly when a local television station is unable to attend. read more >

Corporate identity videos are particularly significant when attempting to reach media, investors, consumers, internal employees, and broader audiences. The representation and presentation of a company, its employees, its offerings, and its operations is sometimes the defining factor that informs all-important decisions.  read more >

Editorial lifestyle videos, sometimes referred to as “walk and talk” product lifestyle videos, are produced as 60-second and 90-second scripted videos, and are voice-narrated by an influencer or spokesperson. These videos are intended to convey a product message to a specific audience on local television morning news shows, nationally syndicated lifestyle programs, and entertainment shows. read more >

Social media videos are short videos, approximately 15 to 60 seconds in length, intended for placement on digital channels to reach a mass audience. They are frequently used across social media channels and websites. Social media videos are produced to entertain, enlighten, educate, and engage; they promote a message, highlight an event, or raise awareness of a campaign, among many other uses. read more >

How-to videos are produced to explain complicated or intricate subjects or products. They range from 30 to 90 seconds in length and can include voice narration and complementary music and graphics. read more >

Sizzle reels are videos classically produced to summarize an event or accomplishment in a brief yet dynamic way. They are usually 2 minutes in length and feature a compilation of visual elements to showcase a positive outcome. read more >

Backstage is often the place where much of the thrill and exclusivity happens. Our team is fully equipped and prepared to deliver behind-the-scenes experiences straight to your viewers’ desktops and television screens. read more >

A documentary or short film is a highly produced, short- or long-form video aimed at telling a more cinematic story. Documentaries can be produced to feature a factual record or report. read more >

Our skilled production team will work with your brand or agency to produce video to showcase your presentation at tradeshows and industry events. We can help you reach your audience on the ground or at home. read more >